The urge to grow led me to have my marketing firm. Marketing is something I speak, and it flows in my blood, says Mayank Sureka of Vaeral.
My dad is in business, but never did I ever imagine myself as an entrepreneur. I wanted to be in the best of the best places. So I came to Delhi University to do my bachelor’s. I opted for statistics as I could not get economics. From the very first semester, I knew that stats and I are way too different to get together. So we would only meet around exams.
My focus in college was on many things, and my love for marketing also started here. I organized trips, did marketing for various events, co-founded a society, and so on. I wanted to explore and be self-dependent.
In 2018, I completed my graduation. Statistics and I were over now. My life was open for new choices. The job offers I had were not tempting enough. I had seen these food blog start-ups in Delhi that were pretty cool. I wanted to create something like that in my hometown Guwahati as well.
So, I started working out on this idea of food blogging with one of my school friends. We named our company Home Grown Guwahati, a company that I nurtured like a baby.
After three months of work, we realized that people did not want food blogs in the city. They wanted to market themselves on social media. So, we changed our business model and came up with digital marketing services. It was something I learned and enjoyed doing in college.
Since we were mostly catering to restaurants, our business was badly hit by COVID. Things did not go well. I also realized that I could only grow to a certain limit in this organization. So I left the organization.
It was hard to leave but to reach somewhere, you have to leave from somewhere. My friends, Sunny and Shaifali needed some help with the marketing of two start-ups they had invested in. I came back to Delhi and ran the campaigns for them. During this time the idea of starting a marketing firm came to us.
My friend Yash Gandhi joined me in starting Vaeral, a digital marketing company. I design campaigns, and Yash Gandhi executes the plan.
During college, we did not have a lot of money at our disposal. I used to try my best to not ask for money from my parents, but I had to ask for rent and everything. College students are not financially independent. It happens many a time that they want to do something big. However, they do not have enough money.
I want to give them that freedom. So that, they grow by working on things they like and have money at their disposal. We offer services like nano-influencers to people to let them grow the way they want.
Initially, it was a little difficult to explain it to my parents. Sadly in our society, people frown upon many professions including business. For them, becoming a doctor, engineer, IAS are all worth their honour and prestige.
When I decided to start my venture, my parents had societal pressure. All parents want the best for their children. So, I made them understand how I am growing through business and how important it is for me.
Parents do not want to be the parent of an IAS or a billionaire; all they want is to be part of their children’s life. People trust me with their product and invest their time in me. In return, I try my best to put their product better in the market.
It was after starting my journey I realized the difference between a job and entrepreneurship. There is more personal growth in business. Sometimes my learnings from work come out as lessons of philosophies while talking to people. I feel amazed that I had such a philosophy inside me.
There is a pretty interesting story about how we chose our company’s name. Sunny and Shaifali had invested in our company, and all they companies they run, one common thing among all is that it had a letter ‘a’ and ‘e’ in it.
Today everybody wants to go viral, we see viral videos, trending content, and even in the news, there is a particular section for viral things. The word is on everybody’s mouth. We thought of keeping this name while adding the letters ‘a’ and ‘e’ in it.
At Vaeral, we are building the community where we can provide a better life to people and quick services to our clients. We want to create an automated agency. Our journey has just unfolded and we wish to achieve a lot in the coming time.
Wow! Mayank’s journey surely has been thrilling beginning from DU to Home Grown Guwahati to Vaeral at final. It is commendable the way Mayank faced all the difficulties and kept going on his path. We hope you learned something gainful from this article of The Balls Of Steel Show.